When you don't change

Last December the Connecticut Post published an article reporting that orphan car historian Patrick Foster had decided to stop writing books.

He cited several reasons. Bad economy. Car magazines going out of business. A migration from publishing on paper to digital content. A diminishing interest in cars among young people.

These are all good reasons to quit. Indeed, if you’re trying to make a living from reporting on old cars, you might be better off selling insurance, which is what Foster is doing now.

This is what happens when you don’t change.

Instead, I want to ask Mr. Foster and others why they don’t try new things. Why don’t they migrate their existing content to digital formats? If younger people don’t like to read, why don’t they make videos? In essence, why not try to meet your audience on their terms instead of yours?

Use Facebook, podcasts, and YouTube to maintain and grow your audience instead of turning inward and talking to the same old (and dwindling) crowd that buys print magazines.

Basically, if you have a body of work like Foster’s, you could repackage it for the digital age and sell it using these new media.

If communicating car history is a passion, does it really matter what outlet you use?

The only thing that matters is that you change with the times. Change, or die. Or sell insurance.
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