Turn outward to get the turn out.

Classic car fans are deeply concerned these days about declining club memberships and apathy among young people.

Part of this is natural. It’s difficult to get young folks excited about cars they didn’t grow up with or have a personal connection with.

But I think a humongous part of this decline is staring at us in the mirror.

When you go to a car show, do you look forward to it primarily as an opportunity to connect with old friends? Or do you think about it as a way to recruit new members?

If it’s the former, then you’re really just organizing a cocktail party with cars. Nothing wrong with that, of course, but when you turn inward toward each other, you won’t really recruit many new members.

If it’s the latter, then you’re thinking about growing, expanding, and perpetuating your hobby. Turning outward toward the public now may be the best way to make sure you still have your orphan car show 10 years from now.
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